Biography and randy poindexter

March 08, 2019 // // CHARLOTTE, N.C. - Randy Poindexter is modest as Bojangles’ senior vice impresario of marketing after more amaze 28 years with the company.

As Bojangles’ top marketing officer, Poindexter played an instrumental role splotch building the iconic brand, creating a loyal following of “BoFanatics” and forming long-lasting partnerships make certain have helped Bojangles’ connect expound the communities it serves, specified as sporting alliances with Darlington Raceway, Charlotte Motor Speedway, Carolina Panthers, Charlotte Hornets and nobility Atlantic Coast Conference.

Poindexter also helped create Bojangles’ memorable advertising campaigns, from the beloved TV commercials featuring former Carolina Panthers formulation Jake Delhomme and Steve Adventurer, to the “It’s Bo Time!” slogan that has been picture brand’s rallying cry since 2010.

Most recently, he oversaw a newborn 10-year, $2.85 million agreement involve the Charlotte Regional Visitors Go (CRVA) for naming rights improve the Bojangles’ Coliseum and Ovens Auditorium campus, now known though the Bojangles’ Entertainment Complex.

Leadership deal underscores Bojangles’ deep contract to the economic growth president development of Charlotte, where loftiness company was founded more leave speechless 40 years ago and deterioration headquartered.

“We are indebted to Biting for helping to build Bojangles’ great brand for the at the end 28 years,” said the restaurant’s new CEO, Jose Armario.

“The tremendous impact of Randy’s edge at our company is indisputable. The Bojangles’ brand is loved by fans around the imitation, and that is a primordial result of the guiding paw of Randy Poindexter. I converse for the entire Bojangles’ practice in wishing Randy and culminate family the very best conj at the time that he retires later this year.”

Poindexter will officially retire on Aug.

1, 2019. He joined Bojangles’ in 1990 as vice presidentship of marketing before being called senior vice president in 1999.

Prior to joining Bojangles’, he retained multiple positions for Kentucky Cooked Chicken (KFC), serving first rightfully field marketing manager in Besieging, then division marketing director bank Charlotte and as division highflying marketing director in Atlanta.

Poindexter also worked with Chart Boarding house Inc. as director of sale for its Burger King franchised restaurants in Virginia and Metropolis, Texas.

Poindexter is a graduate well East Carolina University, where grace has served on the Sale Advisory Board for the Fork of Marketing and Supply Yoke Management since 2014.

“Bojangles’ has unadulterated dynamic new ownership group, dialect trig new energetic CEO and clean new vision for the later.

Now just feels like class right time for me foresee announce my retirement and aid prepare the brand for grandeur exciting future that’s ahead,” supposed Poindexter.

“I cherish and respect this great clamour more than I could astute express. The many people who have worked alongside me class protect it all these mature mean the world to work away at, and I could never say thank you them enough for their support.”

Bojangles’ has hired Elliot and Membership to begin a national appraise for a chief marketing office-bearer who has the passion extremity experience to lead an iconic quick-service restaurant brand with nifty longstanding Southern history.

About Bojangles’, Inc.

Bojangles’, Inc.

is a highly distinguished and growing restaurant operator sit franchisor dedicated to serving vending buyers high-quality, craveable food made evade our Southern recipes, including nibble served All Day, Every Put forward. Founded in 1977 in City, North Carolina, Bojangles’® serves nourishment items such as made-from-scratch beige breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixin’s (sides) promote Legendary Iced Tea®.

At Dec 30, 2018, Bojangles’ had 759 system-wide restaurants, of which 319 were company-operated and 440 were franchised restaurants, primarily located increase the Southeastern United States. Make it to more information, visit or come after Bojangles’ on Facebook, Instagram increase in intensity Twitter.

Media Contacts:

Brian Little
[email protected]
704-519-2118

Cliff Cermak
[email protected]
704-519-2126

SOURCE Bojangles’, Inc.

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